{"id":15956,"date":"2021-12-13T22:02:53","date_gmt":"2021-12-13T22:02:53","guid":{"rendered":"https:\/\/blue-subtitle.com\/blog\/?p=15956"},"modified":"2021-12-13T22:02:53","modified_gmt":"2021-12-13T22:02:53","slug":"mr-big-is-alive-inside-pelotons-and-just-like-that-ad-with-ryan-reynolds","status":"publish","type":"post","link":"https:\/\/blue-subtitle.com\/blog\/mr-big-is-alive-inside-pelotons-and-just-like-that-ad-with-ryan-reynolds\/","title":{"rendered":"Mr. Big Is Alive! Inside Peloton\u2019s \u2018And Just Like That\u2019 Ad With Ryan Reynolds"},"content":{"rendered":"

HBO had no input into the viral \u201cAnd Just Like That\u201d\u00a0Peloton\u00a0ad that was released over the weekend. Neither did series creator Michael Patrick King.<\/p>\n

So says\u00a0Ryan Reynolds, who spearheaded the ad through his Maximum Effort marketing company. \u201cWe hope HBO and all involved see this for what it was \u2014 a fun way to extend a beloved character into a conversation that was already happening,\u201d Reynolds tells me.<\/p>\n

HBO and Michael Patrick King declined to comment.<\/p>\n

In the first episode of HBO Max\u2019s \u201cSex and the City\u201d reboot, Mr. Big (Chris Noth) drops dead of a heart attack after completing his 1,000th ride on a Peloton class led by his favorite instructor, Jess King. Shortly after the show aired, Peloton\u2019s stock dropped. The fitness company went into spin control, releasing a statement from its cardiologist that insisted Big\u2019s death shouldn\u2019t be attributed to working out but to his \u201cextravagant lifestyle \u2014 including cocktails, cigars and big steaks.\u201d<\/p>\n

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The Reynolds-produced ad, which was shot in Tribeca, features Noth and King cozy and chatting on a couch. The idea was hatched by the \u201cRed Notice\u201d actor and Peloton CMO Dara Treseder. \u201cThe episode aired, she emailed and we were off!\u201d Reynolds says.<\/p>\n

Reynolds provides voiceover at the end of the 38-second spot to explain why cycling is good for you, but his appearance wasn\u2019t part of the original plan. \u201cEven though we edited for less than 12 hours, we went through quite a few permutations,\u201d he explains. \u201cUltimately, we wanted to include the litany of benefits of biking because we thought it was funny and my VO was the scratch read and we just ran out of time.\u201d<\/p>\n

From start to finish, the ad was cut and delivered in less than 36 hours, beating Reynold\u2019s previous record-holder \u2014 an ad for his Aviation Gin starring the controversial Peloton Wife in 2019.<\/p>\n

Reynolds cracked, \u201cWorking on a new collab with Peloton and Aviation called Spinning while Ginning. Think people are going to love it.\u201d<\/p>\n

Source:variety<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

HBO had no input into the viral \u201cAnd Just Like That\u201d\u00a0Peloton\u00a0ad that was released over the weekend. Neither did series creator Michael Patrick King. So says\u00a0Ryan Reynolds, who spearheaded the ad through his Maximum Effort marketing company. \u201cWe hope HBO and all involved see this for what it was \u2014 a fun way to extend […]<\/p>\n","protected":false},"author":1,"featured_media":15958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7036],"tags":[18506,18505,18504],"class_list":["post-15956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ad-with-ryan-reynolds","tag-just-like-that","tag-mr-big-is-alive-inside"],"yoast_head":"\nMr. Big Is Alive! 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