Imax\u00a0has named veteran film executive Julie Fontaine as senior VP of marketing. In the newly created role, she will lead the company\u2019s promotional efforts across movie theaters and streaming for upcoming blockbusters and prestige films.<\/p>\n
Fontaine, who recently worked at Netflix as VP of film publicity, will report directly to Imax chief marketing officer Denny Tu.<\/p>\n
\u201cJulie is a game-changing leader with exceptional versatility, having spearheaded successful marketing and publicity campaigns across theatrical and streaming, for blockbuster movies and award-winning prestige films,\u201d said Tu. \u201cAs Imax further expands its global content portfolio and diversifies its filmmaker partnerships, Julie\u2019s expertise will help ensure that the Imax Experience remains first-choice for our fans and partners alike.\u201d<\/p>\n
Fontaine will oversee strategic marketing campaigns and creative for Imax\u2019s blockbusters in the United States and internationally, as well as product and marketing strategy across the Imax theater network. She\u2019ll also work closely with the company\u2019s studio, filmmaking, and exhibition partners. In the coming year, there will be several buzzy releases \u2014 such as\u00a0 Marvel\u2019s \u201cDoctor Strange in the Multiverse of Madness,\u201d Jordan Peele\u2019s thriller \u201cNope\u201d and Tom Cruise\u2019s \u201cTop Gun: Maverick\u201d \u2014 that boast Imax technology.<\/p>\n
\u201cImax is leading the way on how audiences experience entertainment; they are at the forefront of the evolution of film technology, enabling the world\u2019s best storytellers to immerse us in the spectacular worlds they create,\u201d said Fontaine. \u201cI could not be more thrilled to join the incredible marketing team as they continue to find innovative and impactful ways to connect audiences to Imax.\u201d<\/p>\n
While at Netflix, Fontaine built and led a team of more than 100 staff members and worked on hundreds of film titles, including \u201cBird Box,\u201d \u201cExtraction\u201d and Alfonso Cuaron\u2019s \u201cRoma.\u201d Prior to that job, she served as executive VP of worldwide publicity and marketing strategy at Lionsgate. She began her career at Miramax Films, where she worked for six years.\u00a0Fontaine served on the board of the New York Women\u2019s Foundation for six years and is a currently member of the Academy of Motion Pictures Arts and Sciences, as well as Film Independent.<\/p>\n