{"id":13243,"date":"2021-10-10T15:09:18","date_gmt":"2021-10-10T11:39:18","guid":{"rendered":"https:\/\/blue-subtitle.com\/blog\/?p=13243"},"modified":"2021-10-10T15:09:18","modified_gmt":"2021-10-10T11:39:18","slug":"busan-market-is-growing-as-it-includes-more-content","status":"publish","type":"post","link":"https:\/\/blue-subtitle.com\/blog\/busan-market-is-growing-as-it-includes-more-content\/","title":{"rendered":"Busan market is growing as it includes more content"},"content":{"rendered":"

Busan\u2019s\u00a0Asian Contents & Film Market\u00a0kicks off Monday in virtual format for the second year. But that COVID-enforced constraint may not be an impediment.<\/p>\n

Market stalls operated on behalf of sales companies are virtual, and many Korean sellers will stay in place in Seoul, rather than making the trip to Busan. But the E-IP Pitching segment will be held live and on site.<\/p>\n

The four-day ACFM will also include keynote presentations and conversations from \u201cOld Boy\u201d director Park Chan-wook and industry executives from companies including Walt Disney, China\u2019s iQiyi, and Korea\u2019s TVing and Korea Telecom.<\/p>\n

In its first virtual year, the market welcomed 205 companies (buyers and sellers) from Korea and abroad, with some 833 contents of different sorts traded. This year the event is expected to be bigger, both as a result of the industry becoming more comfortable using a virtual platform for a market, and due to the burgeoning interest in Korean culture that has followed K-pop\u2019s triumphal BTS, TV\u2019s \u201cSquid Game\u201d and film\u2019s Oscar achievements with \u201cParasite.\u201d<\/p>\n

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Organizers report 1,389 registered participants from 52 countries, a 57% increase from last year. They report 200 institutions and sales companies have registered for online booths. Between them, they will put on 318 market screenings. Some 112 festival selections are also available for online screening by registered market participants.<\/p>\n

\u201cIf we take the example of \u2018Squid Game,\u2019 we can\u2019t deny the global popularity that K-content is enjoying,\u201d says Nam Dong Chul, program director for the festival, and a former executive on the market side.
\nBusan\u2019s move to accommodate content other than pure feature film within the Busan has been under way for several years. Signaling that intention, the market changed its name from Asian Film Market to Asian Contents and Film Market in 2019. And the E-IP section was added before that.<\/p>\n

\u201cWe recognized that expanding our market to include drama, novels and web toons was essential. Of course, diving in to bring film and TV professionals together right away made no sense, but there is a sweet spot where synergies exist between both industries that we could start exploring.\u201d<\/p>\n

This year the biggest (voluntary) innovation is the launch of the On Screen section, which plays host to original shows from OTT platforms, including Netflix\u2019s \u201cHellbound,\u201d a fantasy thriller from director \u201cTrain to Busan\u201d director Yeon Sang-ho, and HBO Asia\u2019s \u201cForbidden\u201d by Thailand\u2019s Anucha Boonyawatana and Korea-based Korean-American Josh Kim.<\/p>\n

Travel restrictions are reinforcing the Korean focus of both the Busan festival and the ACFM. \u201cDue to Covid, we invited fewer foreign guests, maybe only 5% compared to before, and have had to run the market online. But we hope to operate at 70-80% capacity next year, if conditions permit,\u201d says Nam.<\/p>\n

He says that there have been past discussions about possible partnerships with Broadcast Worldwide (BCWW) and the Busan Contents Market, Koreas\u2019 two other big content sales events. \u201cIt makes sense and we have thought about it. However, these markets have different organizations in charge and aligning objectives isn\u2019t simple,\u201d Nam said, \u201cFilm is still our primary focus and we won\u2019t deviate too far from that. Instead, we\u2019ll build on what we have and continue to gradually expand.\u201d<\/p>\n

Source: variety<\/p>\n

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Busan\u2019s\u00a0Asian Contents & Film Market\u00a0kicks off Monday in virtual format for the second year. But that COVID-enforced constraint may not be an impediment. Market stalls operated on behalf of sales companies are virtual, and many Korean sellers will stay in place in Seoul, rather than making the trip to Busan. 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