{"id":12170,"date":"2021-09-10T02:51:21","date_gmt":"2021-09-09T22:21:21","guid":{"rendered":"https:\/\/blue-subtitle.com\/blog\/?p=12170"},"modified":"2021-09-10T02:51:21","modified_gmt":"2021-09-09T22:21:21","slug":"marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start","status":"publish","type":"post","link":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/","title":{"rendered":"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start"},"content":{"rendered":"

After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have no trouble reclaiming the domestic box office crown.<\/p>\n

The comic book adaptation, starring Simu Liu and Awkwafina, is eyeing a second weekend haul between $26 million and $34 million. That would mark a 55% to 65% decline from its opening, a standard drop for a Marvel movie in non-COVID times.<\/p>\n

\u201cShang Chi\u201d kicked off its theatrical run with $75.3 million in its first three days of release and finished the Labor Day holiday with a record-setting $94.6 million. Since then, the film has surpassed $100 million in domestic ticket sales, making it the fastest pandemic-era release to hit triple digits. Notably, \u201cShang-Chi\u201d is playing only in theaters and isn\u2019t available day-and-date on Disney Plus, unlike fellow Disney offerings \u201cBlack Widow\u201d and \u201cJungle Cruise.\u201d<\/p>\n

Hollywood will be closely watching the second-weekend results of \u201cShang-Chi\u201d to determine the retention for a well-received theatrical-only release. So far, it\u2019s been a mixed bag with \u201cBlack Widow\u201d collapsing by 70% in its sophomore outing (while on Disney Plus at the same time) and the Ryan Reynolds-led \u201cFree Guy\u201d declining by 34% in its second frame (only in theaters).<\/p>\n

From rival studios, the Warner Bros. comic book adaptation \u201cThe Suicide Squad\u201d and \u201cSpace Jam: A New Legacy\u201d fell fast between their first and second weeks since the two titles were offered concurrently on HBO Max, as did Paramount\u2019s \u201cG.I. Joe\u201d sequel \u201cSnake Eyes,\u201d despite playing exclusively on the big screen. Universal\u2019s theatrical-only thriller \u201cCandyman\u201d fell roughly 50% in its second weekend, which is normal for the genre, while Paramount\u2019s kids movie \u201cPAW Patrol\u201d slid 49% compared to its debut. For much of the summer, traditional studios have been closely analyzing this kind of data to determine the best way to maximize ticket sales for its big-budgeted movies.<\/p>\n

This weekend\u2019s only new nationwide release, the Warner Bros. horror pic \u201cMalignant,\u201d doesn\u2019t have a shot at dethroning \u201cShang-Chi,\u201d barring nothing short of a box office miracle. Directed by James Wan, the gruesome \u201cMalignant\u201d is projected to make $5 million to $9 million from 3,500 locations in the U.S. and Canada. Though it carries a small production budget and doesn\u2019t need to reach blockbuster status to turn a profit, a single-digit debut would be a weak result considering horror is one of the few genres to attract audiences during the pandemic. Like the studio\u2019s entire 2021 slate, \u201cMalignant\u201d is premiering simultaneously on HBO Max, a factor likely to curb ticket sales. The studio has kept reviews under wraps, which historically doesn\u2019t bode well for a film\u2019s commercial reception. The movie centers on a woman named Madison (Annabelle Wallis), who is paralyzed by visions of grisly murders. Her misery only intensifies upon the discovering that her nightmares are, in fact, reality.<\/p>\n

Several movies will open in limited release, including Paul Schrader\u2019s crime drama \u201cThe Card Counter,\u201d from Focus Features; Amazon\u2019s musical adaptation of \u201cEverybody\u2019s Talking About Jamie\u201d; the STX comedy \u201cQueenpins,\u201d with Kristen Bell; and a documentary about Truman Capote titled \u201cThe Capote Tapes.\u201d<\/p>\n

Overall, the domestic box office has been slow to recover from COVID-19, though it has made inroads over the summer. In the stretch between Memorial Day and Labor Day, revenues in North America reached $1.74 billion. That\u2019s down 60% from the same period of time in 2019, which brought in $4.34 billion in ticket sales.<\/p>\n

Hollywood studios and theater operators have high hopes for several big movies to cap off 2021, including MGM\u2019s James Bond sequel \u201cNo Time to Die,\u201d Sony\u2019s \u201cVenom: Let There be Carnage\u201d and Disney\u2019s \u201cWest Side Story\u201d remake.<\/p>\n

\n
\n
<\/p>\n
\n
\n
\n
\n
Source: variety<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/main><\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have no trouble reclaiming the domestic box office crown. The comic book adaptation, starring Simu Liu and Awkwafina, is eyeing a second weekend haul between $26 million and $34 million. That would mark a 55% to […]<\/p>\n","protected":false},"author":1,"featured_media":12171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7036],"tags":[7313,7310,7312,7311],"class_list":["post-12170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-box-office","tag-marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start","tag-rule-box-office","tag-shang-chi"],"yoast_head":"\nMarvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start - blue subtitle<\/title>\n<meta name=\"description\" content=\"After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start - blue subtitle\" \/>\n<meta property=\"og:description\" content=\"After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/\" \/>\n<meta property=\"og:site_name\" content=\"blue subtitle\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T22:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blue-subtitle.com\/blog\/wp-content\/uploads\/2021\/09\/Shang-Chi-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/\",\"url\":\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/\",\"name\":\"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start - blue subtitle\",\"isPartOf\":{\"@id\":\"https:\/\/blue-subtitle.com\/blog\/#website\"},\"datePublished\":\"2021-09-09T22:21:21+00:00\",\"dateModified\":\"2021-09-09T22:21:21+00:00\",\"author\":{\"@id\":\"https:\/\/blue-subtitle.com\/blog\/#\/schema\/person\/32632c7d7e310f1b16ff94402f3fc009\"},\"description\":\"After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have\",\"breadcrumb\":{\"@id\":\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blue-subtitle.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blue-subtitle.com\/blog\/#website\",\"url\":\"https:\/\/blue-subtitle.com\/blog\/\",\"name\":\"blue subtitle\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blue-subtitle.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blue-subtitle.com\/blog\/#\/schema\/person\/32632c7d7e310f1b16ff94402f3fc009\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blue-subtitle.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/809f0e3342702b103116618109895ff6eb4097f11f7afccc9f9ecd3687e1f128?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/809f0e3342702b103116618109895ff6eb4097f11f7afccc9f9ecd3687e1f128?s=96&d=identicon&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/blue-subtitle.com\/blog\"],\"url\":\"https:\/\/blue-subtitle.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start - blue subtitle","description":"After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/","og_locale":"en_US","og_type":"article","og_title":"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start - blue subtitle","og_description":"After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have","og_url":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/","og_site_name":"blue subtitle","article_published_time":"2021-09-09T22:21:21+00:00","og_image":[{"width":600,"height":337,"url":"https:\/\/blue-subtitle.com\/blog\/wp-content\/uploads\/2021\/09\/Shang-Chi-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/","url":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/","name":"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start - blue subtitle","isPartOf":{"@id":"https:\/\/blue-subtitle.com\/blog\/#website"},"datePublished":"2021-09-09T22:21:21+00:00","dateModified":"2021-09-09T22:21:21+00:00","author":{"@id":"https:\/\/blue-subtitle.com\/blog\/#\/schema\/person\/32632c7d7e310f1b16ff94402f3fc009"},"description":"After its\u00a0heroic opening weekend\u00a0in North America, Disney and\u00a0Marvel\u2019s superhero adventure \u201cShang-Chi and the Legend of the Ten Rings\u201d will have","breadcrumb":{"@id":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blue-subtitle.com\/blog\/marvels-shang-chi-to-rule-box-office-again-as-malignant-eyes-soft-start\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blue-subtitle.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marvel\u2019s \u2018Shang-Chi\u2019 to Rule Box Office Again as \u2018Malignant\u2019 Eyes Soft Start"}]},{"@type":"WebSite","@id":"https:\/\/blue-subtitle.com\/blog\/#website","url":"https:\/\/blue-subtitle.com\/blog\/","name":"blue subtitle","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blue-subtitle.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blue-subtitle.com\/blog\/#\/schema\/person\/32632c7d7e310f1b16ff94402f3fc009","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blue-subtitle.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/809f0e3342702b103116618109895ff6eb4097f11f7afccc9f9ecd3687e1f128?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/809f0e3342702b103116618109895ff6eb4097f11f7afccc9f9ecd3687e1f128?s=96&d=identicon&r=g","caption":"admin"},"sameAs":["http:\/\/blue-subtitle.com\/blog"],"url":"https:\/\/blue-subtitle.com\/blog\/author\/admin\/"}]}},"views":211,"_links":{"self":[{"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/posts\/12170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/comments?post=12170"}],"version-history":[{"count":1,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/posts\/12170\/revisions"}],"predecessor-version":[{"id":12172,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/posts\/12170\/revisions\/12172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/media\/12171"}],"wp:attachment":[{"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/media?parent=12170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/categories?post=12170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blue-subtitle.com\/blog\/wp-json\/wp\/v2\/tags?post=12170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}