đ„đ„đ„Box Office: âGhostbusters: Afterlifeâ Starts Strong With $44 Million, âKing Richardâ Whiffs
The box office ainât afraid of no ghosts.
âGhostbusters: Afterlife,â a sequel to the 1980s sci-fi comedy classic, opened at No. 1 in North America, collecting a solid $44 million from 4,315 venues. The better-than-expected result is an encouraging sign that family audiences are willing to visit their local multiplex, provided thereâs something broadly entertaining to be found there. During the pandemic, parents with young kids havenât been the most active ticket buyers, but that could change now that COVID-19 vaccines have been deemed safe for children. However, adult-skewing dramas like âKing Richard,â which fizzled in its box office debut, continue to struggle.
Internationally, âGhostbusters: Afterlifeâ earned $16 million from 31 overseas markets, pushing its worldwide total to $60 million. Directed by Jason Reitman, the latest installment in the supernatural series is shaping up to be a win for the studio after it failed to revive the franchise years earlier. It should be noted that Sonyâs 2016 all-female reboot of âGhostbusterâ premiered to $46 million â only $2 million more than âAfterlife.â However, that film cost $144 million (compared to the $75 million price tag for âAfterlifeâ) making it a box office dud. The newest version, which stars Paul Rudd, Carrie Coon and Mckenna Grace and picks up decades after the original story about ghost-catching parapsychologists â has received mostly positive feedback. Sony is counting on strong word-of-mouth to help the film stand out and continue to appeal to crowds over the Thanksgiving holiday weekend.
âItâs going to get mighty crowded at the multiplex later this week when three new high profile wide releases hit screens,â says Comscore analyst Paul Dergarabedian, referring to next weekendâs offerings Disneyâs musical âEncanto,â MGMâs star-studded âHouse of Gucciâ and Sonyâs horror thriller âResident Evil: Welcome to Raccoon City.â However, Dergarabedian adds, âthe film should be able to stand up to the newcomers [and] will benefit from the extended holiday frame.â
Outside of action-heavy tentpoles like âGhostbusters: Afterlifeâ and recent releases such as Marvelâs âEternalsâ and MGMâs James Bond entry âNo Time to Die,â the domestic moviegoing landscape remains largely impaired. Despite rapturous reviews and Oscar buzz, the Warner Bros. release âKing Richardâ became the latest adult-oriented drama to crumble at the box office. The film, starring Will Smith as the father of tennis legends Venus and Serena Williams, eked out a meager $5.7 million from 3,302 venues in North America. Heading into the weekend, the studio was projecting a start closer to $10 million.
It may be slightly premature to call âKing Richardâ an out-and-out bomb because Warner Bros. is releasing it concurrently on HBO Max, which likely cut into ticket sales. The company didnât report any HBO Max viewership metrics. Warners is hoping that positive sentiment from audiences, who gave the film an âAâ CinemaScore,â and awards chatter for Smith could extend its life in theaters and keep the movie playing throughout the holidays. The film wasnât cheap; it carries a $50 million production budget. Plus, Smith received his full backend box office bonus in addition to his $20 million salary as a make-good for sending the film to HBO Max.
The low audience turnout for âKing Richardâ isnât for lack of effort. Smith heavily promoted the film, sitting down for a rare, lengthy cover story with GQ and gracing the front of Entertainment Weekly with Venus and Serena, who were executive producers on the film. But the reality is that intimate dramas, even a crowd-pleaser like âKing Richard,â havenât been compelling big-screen draws. Thatâs especially true when audiences are able to watch the film at home on HBO Max or other streaming services. In pandemic times, there have been 23 films to open nationwide that fall into the category of drama, with openings averaging under $3 million. None have been able to reach $10 million to start, though âRespect,â the musical biopic about Aretha Franklin, came the closest in the COVID-era with $8.8 million.
âThis is a weak opening, in spite of outstanding audience ratings and review scores,â says David A. Gross, who runs consulting firm Franchise Entertainment Research. He points out that sports biopics tend to have limited appeal at the international box office. âCertainly,â he adds, âthe movie would be doing bigger numbers without the streaming option.â
âKing Richardâ landed in fourth place on box office charts, behind holdovers Marvelâs âEternalsâ and Paramountâs âClifford the Big Red Dog.â
After two weekends at No. 1, âEternalsâ slid to second place, collecting $10.8 million from 4,055 theaters. To date, the superhero epic has generated $135.8 million in the U.S. and Canada and $200.3 million internationally. Meanwhile, âCliffordâ pulled in $8.1 million in its second weekend of release, pushing the family-friendly film to $33.5 million in North America while playing simultaneously on Paramount Plus.
Warner Bros. sci-fi spectacle âDuneâ rounded out the top five with $3 million in ticket sales, buoying its domestic tally to $98.1 million. The film, directed by Denis Villeneuve and adapted from Frank Herbertâs seminal novel, is expected to surpass the $100 million mark in the next week.
Also this weekend, âNo Time to Dieâ notched a major milestone at the global box office. With $734 million worldwide, the James Bond sequel has surpassed Universalâs âF9: The Fast Sagaâ ($725 million worldwide) becoming the highest-grossing Hollywood movie of the year.
On the independent scene, A24âs black-and-white drama âCâmon Câmonâ had the best platform release since the pandemic began. The heartwarming film, directed by Mike Mills and starring Joaquin Phoenix, amassed $134,447 from five screens in New York and Los Angeles, translating to $26,889 million per location. That narrowly defeats Wes Andersonâs âThe French Dispatch,â which averaged $25,938 per location while opening on many more screens. âThe French Dispatchâ kicked off in 52 venues, a huge theater count for an indie film, and made $1.3 million in its first three days of release. Now in its sixth weekend in theaters, âThe French Dispatchâ landed in the No. 8 spot, bringing in $1 million for the weekend and $13.3 million to date.
Elsewhere, Neon and Participantâs pandemic-inspired documentary âThe First Wave,â dedicated to the efforts of healthcare workers during COVID-19, touched down in 11 cinemas. The film generated $68,115 over the weekend, averaging $6,192 from each location.
See this weekendâs estimated box office tally below:
- âGhostbusters: Afterlifeâ â $44 million
- âEternalsâ â $10.8 million
- âClifford the Big Red Dogâ â $8.1 million
- âKing Richardâ â $5.7 million
- âDuneâ â $3 million